How can a leader implement adaptability, strategic thinking, and leadership?

This blog focuses on the career and lessons of Asim Shirwani, Chief Commercial Officer at LendHub, sharing his journey through various roles in banking and the valuable lessons he has learned along the way.

Asim’s career offers insights for those looking to understand what it takes to succeed in finance. This post will delve into the milestones, the leading companies he has worked at, the prominent roles he has filled, and the economic struggles he has helped them through.

If you’re aiming to become a leader in lending, this is the place to learn how.

Who is Asim Shirwani?

Asim Shirwani began his finance career at NatWest as a field-based Business Development Manager. Recognised for his skills, Asim was headhunted by the Bank of Scotland during the creation of HBOS. He rose to Area Director, leading a team and managing an academy for graduates aspiring to sales careers.

Asim’s career continued to progress as he joined Barclays, gaining exposure to larger customers and more sophisticated borrowing needs. His time at Barclays coincided with the build-up to the 2008 financial crisis, teaching him invaluable lessons about crisis management and strategic planning.

Seeking a new challenge, Asim joined Metro Bank, known for its customer-centric approach. As Commercial Director, he played a key role in shaping the bank’s real estate team, emphasising innovation and client service. His contributions included developing and launching new finance propositions, and establishing a professional panel for the bank’s real estate team.

Today, Asim is the Chief Commercial Officer at LendHub, where he continues to apply his experience to drive the company’s success. He oversees the revamp of bridging and development finance products, ensuring strategic direction and operational excellence.

5 Key Takeaways for Commercial Brokers

1. Adaptability is Crucial: Asim’s career demonstrates the importance of being adaptable, especially in times of economic uncertainty and industry changes. Being able to pivot and adjust strategies is essential for long-term success.
2. Embrace Innovation: The rise of challenger banks like Metro Bank shows how innovation can disrupt traditional banking and create new opportunities. Staying ahead by adopting new technologies and approaches can set you apart from competitors.
3. Building Strong Teams: Leading teams at HBOS and Metro Bank, Asim highlights the importance of fostering talent and creating supportive environments. A strong, cohesive team is vital for achieving goals and maintaining a competitive edge.
4. Navigating Economic Crises: The financial crisis of 2008 and the COVID-19 pandemic taught Asim valuable lessons about resilience and strategic thinking during crises. Effective crisis management involves proactive planning and clear communication.
5. Customer-Centric Approach: Throughout his career, Asim has focused on understanding and meeting customer needs, a crucial factor for success in financial services. Prioritising customer satisfaction helps build long-term loyalty and trust.

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