11Jan

Behind The Broker – Building Long-Term Success through Authentic Content Creation with Rachel Southcott (The Financial Marketer)

In the latest episode of Behind The Broker, we chatted with the lovely Rachel Southcott from The Financial Marketer

Are you ready to take your company’s digital marketing game to the next level? 🚀

First things first, let’s talk about content. You might be thinking “but, wait! All financial services companies have the same boring content, right?” WRONG.

You have the opportunity to break the noise by following a simple framework which Rachel reveals, alongside her expert tips on what content to post and how / when to post it.

Next up, branding. We’re not just talking about a fancy logo or a catchy tagline, we’re talking about building a strong identity that sets you apart from the competition. By consistently using the same messaging and imagery across all digital platforms, you’ll be creating a sense of familiarity with consumers, and that, is the first step in building trust.

Now, let’s talk about social media. We all know that it’s a powerful tool, but with so many financial services companies vying for attention, it can be hard to stand out. So, what do you do? You create unique and engaging content that addresses the specific concerns and interests of your target audience.

From videos, infographics, and other visual aids these are a great way to make complex financial concepts easy to understand, and let’s be real, who doesn’t love a good infographic?

The takeaways 👇

  • Tricks to staying consistent on social media
  • Importance of tone and content within your brand
  • How to build a framework for content creation
  • Advice for new mortgage brokers on getting started
  • The power of video and how it cuts through online
  • Tips for independent brokers & practises

If you like this episode, don’t forget to share and tag NRG in your post and let us know exactly what you liked about it so we can record more fantastic content for you.

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We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

Marcus Nanson

Owner and Director of NRG Resourcing Marcus started his career as a Commercial finance broker where he established a nationwide network of relationships within the Mortgage industry. Now with over 14 years of experience as Mortgage Industry recruiter, his energy and passion for advising client on growing their business and solving problems has never faltered.

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