Behind The Broker – Building Long-Term Success through Authentic Content Creation with Rachel Southcott (The Financial Marketer)
Are you ready to take your company’s digital marketing game to the next level? 🚀
First things first, let’s talk about content. You might be thinking “but, wait! All financial services companies have the same boring content, right?” WRONG.
You have the opportunity to break the noise by following a simple framework which Rachel reveals, alongside her expert tips on what content to post and how / when to post it.
Next up, branding. We’re not just talking about a fancy logo or a catchy tagline, we’re talking about building a strong identity that sets you apart from the competition. By consistently using the same messaging and imagery across all digital platforms, you’ll be creating a sense of familiarity with consumers, and that, is the first step in building trust.
Now, let’s talk about social media. We all know that it’s a powerful tool, but with so many financial services companies vying for attention, it can be hard to stand out. So, what do you do? You create unique and engaging content that addresses the specific concerns and interests of your target audience.
From videos, infographics, and other visual aids these are a great way to make complex financial concepts easy to understand, and let’s be real, who doesn’t love a good infographic?
The takeaways 👇
- Tricks to staying consistent on social media
- Importance of tone and content within your brand
- How to build a framework for content creation
- Advice for new mortgage brokers on getting started
- The power of video and how it cuts through online
- Tips for independent brokers & practises
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