18Dec

Authenticity and Authority in Mortgage Broker Marketing with Ash Borland

Authenticity and Authority in Mortgage Broker Marketing with Ash Borland

Are you a mortgage broker looking to revolutionise your marketing and stand out in a crowded digital world?

Earlier this week, Marcus Nanson spoke with Ash Borland, an expert in Mortgage Broker Marketing, in the second instalment of our Marketing for Mortgage Brokers Mini-Series. Together they discussed exactly what it takes for brokers to market themselves more effectively with content!

Read on to discover the secrets of creating authentic connections, establishing your expertise, and leveraging social media for sustainable growth.

Who is Ash Borland?

Meet Ash Borland, mortgage broker marketing coach. Transitioning from a successful career as a mortgage broker, Ash now wears the hat of a Content Marketing Coach, guiding professionals towards achieving visibility and success in the digital-first era.

Known for his genuine, buzzword-free approach, Ash empowers brokers with his Mortgage Marketing Blueprint, helping them carve out a unique identity in the industry.

What You’ll Learn

Demonstrating Value Over Price: Learn how to showcase the intrinsic value of your services, especially crucial in a market where some clients may not understand the need for fees.
Establishing Your Brand’s Superiority: Ash shares strategies on how to differentiate your services and articulate why your approach is superior, setting you apart from the competition.
Building and Maintaining Authentic Client Relationships: Dive into the art of cultivating lasting relationships with clients, a key aspect of sustainable business growth in the mortgage industry.
Navigating the Digital Landscape Post-Pandemic: Understand how to adapt your marketing strategies to the evolving demands of a post-pandemic world, with a focus on digital and social media platforms.
Embracing Authenticity in Content Creation: Discover the importance of genuine content that resonates with your audience, discussing how to use AI tools effectively while keeping your unique voice.

Watch the Full Discussion:

For a comprehensive understanding of these strategies and more, watch Marcus Nanson’s full conversation with Ash Borland. His experience and advice offer a blueprint for success in today’s competitive mortgage brokerage landscape.

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

11Dec

Mastering Social Media In The Content Revolution with Rosalia Lazzara-Tilley

Mastering Social Media In The Content Revolution with Rosalia Lazzara-Tilley

Welcome to the first instalment of our “Marketing For Mortgage Brokers Mini-Series” where we dive into the crucial world of digital marketing specifically tailored for mortgage brokers.

In this opening episode, “Mastering Social Media In The Content Revolution with Rosalia Lazzara-Tilley,” we unpack the dynamics of social media and its pivotal role in the mortgage brokerage industry.

Expert Insights from Rosalia Lazzara-Tilley

Rosalia Lazzara-Tilley, CEO of Manuka Media and author of “Social Media Guide For Mortgage Brokers,” joins Marcus Nanson, Director of NRG Resourcing, to share her wealth of knowledge.

Specialising in catapulting mortgage brokers and IFAs into the digital forefront, Rosalia’s boutique agency focuses on generating organic leads and elevating online presence.

Her mantra?

Define your Identity, Convey your Influence, and Scale your Income.

What You Won’t Want to Miss..

  • The Evolution of Relationship Marketing: Explore the shift from transactional to relationship-focused approaches in the mortgage industry, as Rosalia emphasises and explains how to build long-term client connections.
  • Overcoming Content Creation Challenges: Rosalia offers practical solutions for the common hurdles encountered in content creation, stressing the importance of consistent and proactive efforts.
  • Adapting to the Digital Age Post-Pandemic: Gain insights on how the pandemic has reshaped the need for trust and credibility in online interactions and lead generation.

Why This Episode Is a Must-Listen:

As part of our “Marketing For Mortgage Brokers Mini-Series,” this episode is tailored to help professionals in the mortgage sector navigate the ever-changing landscape of digital marketing.

It’s filled with actionable advice and strategies to enhance your social media presence, ensuring sustainable business growth.

Ready to step up your digital marketing game? Watch the full episode below…

Prefer To Listen?

Tune into this episode on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

It’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedInFacebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

22Nov

The Long Game in Leadership with Nick Neophytou

The Long Game in Leadership with Nick Neophytou

Leadership in the business world isn’t just about making key decisions, it’s about nurturing relationships, understanding market dynamics, and playing the long game.

In our recent conversation with Nick Neophytou, Managing Director of the Mantra Group, we delve into these facets, revealing how they shape a successful career and a thriving business.

Nick Neophytou’s Inspiring Business Journey

Nick’s story in the financial sector is a story of growth, adaptability, and strategic leadership.

Starting his career in the machine room of Bank of Cyprus UK, coding checks, he quickly progressed through various roles, absorbing vital lessons at each step. His journey took a significant turn at Metro Bank, where he learned the art of brand-building and consistency, eventually leading him to co-found Mantra Group, where his began to develop his business skills for the long game.

Must Not Miss Lessons: 

  • Leadership Evolution: Nick shares how his background and experiences moulded his approach to leadership, highlighting the significance of embracing challenges and stepping up with grit.
  • Brand Consistency and Culture: Nick underscores the importance of maintaining a consistent brand, both internally and externally. For Nick, every team member is a custodian of the brand, playing a critical role in building trust with clients.
  • Strategic Partnership and Role Clarity: Marcus and Nick explore the dynamics of successful business partnerships, emphasising the need for complementary skill sets and clear role allocation to avoid overlap and ensure accountability.
  • Adapting to Business Shifts: Nick reflects on the challenges and learning curves of scaling a business, especially when aligning day-to-day actions with long-term goals.

Ready?

Whether you’re just starting out or are an established professional in the financial industry, Nick’s insights offer a wealth of knowledge.

His advice on long-term vision, patience, and commitment to customer experience provides a blueprint for building and sustaining success in any business.

Watch the full episode here, or directly on our YouTube channel:

Prefer To Listen?

Tune into “The Long Game in Leadership with Nick Neophytou” on the NRG Insights Spotify Podcast Channel for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

And, it’s OUT NOW.

Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

13Nov

Beyond the Deal with Joe Aston

Beyond the Deal with Joe Aston

Success in the world of mortgage brokering hinges on more than just financial savvy.

It demands leadership, adaptability, and a deep understanding of market dynamics.

In an engaging and revealing session with Joe Aston from Aria Finance, we uncover the layers of strategic thinking and decision-making that drive success in this competitive field.

His journey, marked by significant transitions and pivotal learning moments, offers insights for anyone eager to understand what it truly takes to thrive in the world of mortgage brokering.

Joe Aston’s Journey

Joe shares his transformative journey in the mortgage industry, from the ground up, a crucial lesson and story for any new ambitious people to the industry.

His story isn’t just about climbing the career ladder, it’s a journey of adaptability, strategic thinking, and strong leadership while navigating the complex mortgage landscape.

What You’ll Gain from This Episode

  • Effective Leadership Insights: Learn how Joe’s sports background influenced his approach to leadership and team management, offering valuable lessons in building and nurturing a successful team.
  • Strategies for Industry Shifts: Joe discusses how to stay ahead during times of change, such as mergers, sharing his methods for keeping teams aligned and motivated.
  • Ethical Practices in Mortgage Brokering: Get an insider’s perspective on the bridging market. Joe shares the importance of long-term thinking and responsible practices, crucial for anyone in the mortgage industry.

Why This Episode Is a Must-Listen

Whether you’re new to the mortgage industry or looking to enhance your career, Joe’s down-to-earth advice on commitment, habit formation, and market adaptability is invaluable.

His insights provide practical tips for anyone aiming to grow in this sector.

But why read about it when you can watch it? Check out the full YouTube episode below, and be sure to Subscribe…

Prefer To Listen?

Tune into “Beyond the Deal with Joe Aston” on NRG Insights for an educational and entertaining learning experience, packed with actionable advice for success in the mortgage industry.

Joe’s journey and insights are a roadmap for anyone aspiring to make their mark in this challenging yet rewarding field.

And, it’s OUT NOW on Spotify! Click the embedded link below to listen here, or visit Spotify directly and Follow the NRG Insights Podcast.

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

06Nov

Growth and Grit in the Mortgage Industry with Gindy Mathoon

Growth and Grit in the Mortgage Industry with Gindy Mathoon

Venturing into the world of mortgages and financial advising can feel like navigating a maze. Yet, in the face of such challenges, growth and success are not only possible—they’re within reach for those armed with the right knowledge and strategies.

Enter Gindy Mathoon, a veteran in the mortgage industry, whose journey is a story of strategic growth and leadership through fluctuating markets and unforeseen challenges.

Blueprint for Business Resilience

Our podcast episode takes you behind the scenes of Create Finance’s growth from a fledgling agency to a distinguished name in the mortgage sector.

The journey is not just about growth – it’s a story of resilience, adaptability, and the human aspects of leading a business.

Mortgage Industry Mastery

In this episode Marcus Nanson and Gindy Mathoon delve into:

  • The Genesis and Expansion of Create Finance: Discover the inception story of Create Finance and learn how strategic decisions fuelled its rapid expansion.
  • Leadership Through Economic Turbulence: Gain insights into leading a business and team through economic uncertainties and how those lessons shape future strategies.
  • Navigating Emotional Landscapes: Understand the delicate art of managing emotions within the workplace, especially during challenging periods like the pandemic.
  • Guiding Lights for Future Leaders: Take away practical advice for budding professionals in the mortgage space, emphasising the pivotal role of mentorship and continuous learning.

But why read about it when you can watch it? Check out the full YouTube episode below, and be sure to Subscribe…

Why This Episode Is a Must-Listen

  • Leadership Lessons: Hear firsthand about the trials and triumphs of steering a growing business, offering lessons in emotional intelligence and strategic foresight.
  • Growth Strategies: Gindy Mathoon shares the growth strategies that have worked, providing listeners with actionable insights.
  • Vision for Aspiring Entrepreneurs: Learn the value of vision and adaptability in business, especially relevant for those starting their journey in the mortgage industry.

To absorb the full depth of these discussions and integrate them into your professional life, listen to the full episode on Spotify here…

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

30Oct

Marketing Magic in the Mortgage Industry with Andrew Montlake

Marketing Magic in the Mortgage Industry with Andrew Montlake

Are you navigating the competitive terrain of the UK mortgage industry and looking to master the art of marketing and branding?

In an industry where the landscape is continually evolving, staying ahead requires insight, innovation, and a sprinkle of marketing magic. Who better to learn from than an industry maestro who has navigated these waters with remarkable success?

Embark on a journey into the marketing genius of Andrew Montlake, Managing Director at Coreco, in our latest podcast episode of NRG Insights.

The Art and Science of Branding in Mortgage Brokering

The mortgage sector in the UK is much more than numbers and transactions, it’s a place where branding can make or break success.

Andrew Montlake’s story from his initial steps in marketing and PR to his pivotal role at Coreco showcases how a robust brand can lead to unparalleled success.

Insights from the Industry Vanguard

In this episode of NRG Insights, hosted by Marcus Nanson, Andrew Montlake delves deep into several crucial topics:

Career Transitions & Coreco’s Inception: Explore Andrew’s inspiring transition and learn how Coreco was founded amidst economic challenges, offering a unique approach to mortgage brokering.

Marketing and Branding Mastery: Unearth the power of marketing in the mortgage sector, where personal connection and brand identity are vital.

Adaptation and Evolution: Understand the importance of adapting to industry changes and maintaining strong customer relationships even during slow periods.

Challenges in Recruitment and Diversity: Dive into the nuances of recruitment, the role of social media, and the importance of diversity and inclusivity in the industry.

Advice for Aspiring Entrepreneurs: Gain invaluable insights on setting realistic business goals, embracing change, and the importance of a clear vision.

Revolutionising Recruitment: Discover why hiring for behaviour and attitude can be more effective than traditional methods.

For a comprehensive insight into these topics and more, listen to the full podcast episode embedded below.

Why Tune Into This Episode?

  • Expert Advice: Learn directly from a seasoned professional who has experienced the highs and lows of the industry.
  • Actionable Strategies: Obtain practical strategies for marketing, branding, and business growth.
  • Diverse Perspectives: Gain a multi-faceted understanding of the mortgage industry, from recruitment to branding.Listen and Subscribe on Spotify below:

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

17Oct

Cracking Social Media in the Mortgage Industry

Cracking Social Media – A Broker’s Journey from Selfies to Building a Powerful Personal Brand

Are you a professional in the UK mortgage industry, striving to harness the power of digital marketing and social media to elevate your brand?

With the shifting digital landscape, it’s paramount to adapt and thrive, and who better to learn from than someone who’s been through the grind and emerged on top?

Introducing a unique insight into the transformative digital journey of Shazad Ahmed, the brains behind Elan Property Finance.

The Power of Personal Branding in Mortgage Brokering

The mortgage sector in the UK is witnessing a paradigm shift with the rise of personal branding. A powerful personal brand not only creates an identity but also resonates trust, expertise, and authority.

Shazad Ahmed’s ascent in the industry, from his humble beginnings at Lloyds Bank to establishing Elan Property Finance, exemplifies the impact of robust personal branding in today’s digital age.

Embracing the Digital Wave

In this new episode of Mortgage Broker Insights, hosted by Marcus Nanson, Shazad Ahmed shares insights into:

  • Mastering Digital Networking: The intertwined world of face-to-face meetings and the vast expanse of direct messaging, a realm where genuine connections are built.
  • Strategic Transition from Facebook to Instagram: Adapting to platform strengths and leveraging personal skills, like graphic design, to make a visually compelling impact.
  • Collaborative Growth in the Mortgage Industry: The essence of mutual growth, community-driven endeavours, and genuine reciprocity in business.

Spotlight on the Full Podcast Episode

For those eager to dive deep into the complete discussion and extract actionable strategies from Shazad Ahmed’s experiences, the full Mortgage Industry Insights podcast episode is embedded below.

Tune in for More Industry Insights

The episode sheds light on the intricate balance between personal and corporate branding, the art of networking, and the power of genuine online engagement. Whether you’re a novice or a seasoned professional in the mortgage industry, these insights offer a blueprint for success on digital.

For those hungry for more enlightening conversations and keen on staying updated with the pulse of the mortgage industry, bookmark Mortgage Broker Insights and ensure you never miss an episode.

Listen and Subscribe on Spotify below:

For Even More

Insights, giveaways and latest updates follow us on LinkedIn, Facebook,
YouTube and Spotify just search NRG-Resourcing and subscribe or follow to be the first to access.

We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

10Aug

NRG Insights with Daniel Sovitch (Life Financial Solutions)

What a pleasure it was having Daniel Sovitch from Life Financial Solutions on our NRG Insights webinar last Friday ?

Daniel has spent over 20 years in the property finance and mortgage lending sector. He started his career at one of the largest specialist lending master brokers and packager in the UK.

Within a short space of time, he became a senior underwriter within the company whilst leading and managing one of their most successful underwriting teams.

His next step was founding Life FS, a boutique financial services practise which has been operating successfully now for 10 years.

The company has recently departmentalised and they decided to restructure the business into specialist arms which created a “one stop shop” for clients seeking:

  • Property Finance
  • Conventional whole market mortgage lending
  • Pensions
  • Investments
  • Protection

Life FS works with property developers, traders, portfolio landlords, development finance and much more.

Going above and beyond for your clients is absolutely crucial, it’s a value that helps across all levels of your business”Daniel Sovitch (Life Financial Solutions)

We covered a range of interesting topics that gave invaluable guidance into the mortgage world, including:

✅ Switching roles within the industry (underwriter to broker)
✅ The importance of educating your clients
✅ Staying true to your personal and company values
✅ Advice on running a business
✅ How to use data effectively
✅ Tips to success for young brokers
✅ Why a business plan is so important

Daniel is a firm believer in using analytical data to drive business and applies this method to various departments within Life FS, for example understanding where his employees specialise in, which then allows Life FS to move certain cases towards these brokers for maximum performance.

Daniels advice for young brokers is to “understand why your doing this and map out your plan – with laser focus”

Watch the Full Webinar Below

You can reach Life Financial Solutions from the below links:

Website
LinkedIn

Keep up to date with all news from NRG via our NRG Insights Archive

NRG Resourcing are a specialist mortgage recruitment service. Integrity is at the heart of everything we do and it’s why clients and candidates come back to us time and time again.

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We are always open to collaborations with NRG Insights, feel free to get in touch on info@nrg-resourcing.co.uk

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